Robert Withers
We specialize in coaching sales managers into sales leaders—transforming underperforming teams, creating top producers, and driving exponential revenue growth.
We are sales performance specialists with over 30 years of experience in real estate finance—building, leading, and closing deals at the highest levels.
We know firsthand that true sales success isn’t just about numbers; it’s about Mindset, Process, and Reinforcement. Too many talented professionals struggle, not because they lack skill, but because they haven’t been trained to sell at an elite level.
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We specialize in transforming sales teams, creating top producers, and driving exponential revenue growth. Through dynamic speaking engagements, executive coaching, and high-impact training programs, we help professionals elevate their approach, close bigger deals with confidence, and achieve results they never thought possible.
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Our passion is more than just teaching sales—it’s about redefining how sales professionals think, lead, and win. Whether speaking on stage or working with executive teams, our mission is to empower real estate finance professionals to operate at the highest level, turning potential into performance and transactions into lasting success.
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This isn’t just what we do—it’s who we are. And that’s why we're all in.
About Robert
Sales Performance Specialist
Robert Bruce Withers is a trusted sales performance specialist with over 30 years of experience in finance, focusing on driving sales results in the mortgage and financial services industries. Robert has helped countless professionals and businesses achieve Top-Tier Sales success, drive organizational growth, and maximize sustainable profitability.
A seasoned entrepreneur, Robert has founded and operated four residential and commercial finance companies, successfully selling two of them. Over his career, he has personally managed hundreds of salespeople and led high-performing sales management teams across all his organizations. His hands-on leadership and deep industry expertise allow him to equip sales professionals with the skills, strategies, and mindset needed to dominate their markets.
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Robert Bruce Withers Specializes in:
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Sales team and sales management assessments
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Customized sales training and professional education
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Specialized sales management training and consulting
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Ongoing sales team coaching and support through the Top Tier Sales Performance System
Speaker, Advisor and Coach
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A dynamic speaker, coach, and strategist, Robert is a sought-after presenter at seminars, corporate meetings, workshops, and conventions. His powerful presentations challenge audiences to reach their full potential, leveraging his deep expertise in the Science of Sales and his widely acclaimed Six Steps to a Successful Sales Call framework. He provides actionable strategies on creating strong first impressions, developing confidence, and excelling in a competitive sales environment.
Media & Publications
Recognized as a leading mortgage industry expert, Robert has been featured in The New York Times, The Wall Street Journal, Westchester’s Journal News, NBC, CNN, and various local news outlets. His blog, The Equity Strategist, is widely followed by mortgage professionals seeking expert insights and strategies.
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Whether through training, coaching, or speaking engagements, Robert Bruce Withers empowers professionals to elevate their sales performance, enhance client relationships, and become indispensable in their industry.
Robert's Talks
Whether through training, coaching, or speaking engagements, Robert Bruce Withers empowers professionals to elevate their sales performance, enhance client relationships, and become indispensable in their industry.
Keynote Speech
Stop Managing. Start Leading.
How to Build a Sales Culture That Crushes It in any Real Estate Finance market!
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Let’s get real: the market doesn’t care how many spreadsheets you track or how many calls your reps made before lunch. When deals are stalling, pipelines are soft, and your team is checked out, management isn’t going to save you.
Leadership will.
In this no-BS, high-energy session, we’ll break down the real difference between managing numbers and leading people—because in real estate finance, that difference is everything.
You’ll discover the exact moves elite sales leaders use to build momentum, rally teams, and dominate volatile markets. If you’re tired of chasing numbers and ready to build a culture that wins, this is your wake-up call.
What You'll Walk Away With:
✅ How to spot where you’re managing vs. leading—and how to fix it
✅ Five tactical leadership shifts to fire up your team and own your market
✅ Real-world examples of leaders who outperformed while others froze
This isn’t theory. This is war-tested strategy for people who play to win.
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Turning Uncertainty into Opportunity: How Loan Officers Can Build Trust in Turbulent Times
When economic uncertainty hits, fear takes over—rates rise, the market stalls, and borrowers hesitate to make financial moves. In times like these, loan officers have two choices: get stuck in the panic or step up as the Trusted Advisor clients need.
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This session will teach mortgage professionals how to:
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Cut through fear-driven headlines and simplify complex financial concepts.
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Calm client fears with proven talking points that turn hesitation into action.
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Position themselves as industry leaders who provide clarity, confidence, and long-term guidance.
Group Workshops
The Elite Sales Leader’s Playbook – Coaching Your Team to Close Bigger, Faster, & Smarter
Sales success isn’t just about individual talent—it’s about building a high-performance culture where every producer operates at peak efficiency. Senior sales executives and sales managers must move beyond metrics and quotas to create an environment where loan officers think strategically, overcome fear, and close with confidence.
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This session brings together the most powerful coaching strategies from Talks 1-4 and arms leaders with a proven framework for transforming their teams from order-takers into trusted financial advisors.
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Key Takeaways:
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✅ Mindset-Driven Leadership
Shift your team from “selling” to “strategic advising.”
✅ Process Optimization
Implement a scalable, high-converting sales system.
✅ Coaching for Confidence
Eliminate fear-based selling and build deal-closing resilience.
✅ Accountability That Drives Performance
Reinforce elite habits for long-term dominance.
“ Robert led an excellent discussion regarding the current lending and interest rate environment. His real time market information, real-world examples, and ability to connect with our team made for an informative session. My team walked away with valuable takeaways that were helpful to their general business knowledge of the market. I would recommend Robert.”
Sarah Jones-Maturo
President
RMFRIEDLAND
Let's Connect
We specialize in transforming sales teams, creating top producers, and driving exponential revenue growth.
914-490-8623